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Backpage.com was a website that offered classified advertisements and was launched in 2004 as a challenger to the dominant market share held by Craigslist by the alternative newspaper chain New Times Media/New Times Media (later known as Village Voice Media or VVM).  Backpage, much like Craigslist, enables users to post advertisements in several categories, including automotive, personal, employment, rentals, and adult services, among others. In a short amount of time, it climbed to the position of second largest online classifieds site in the United States.  As a result of pressure from state attorneys general and other critics who claimed that the "adult services" part enabled prostitution, Craigslist was compelled in 2010 to shut down its "adult services" section. Backpage emerged as the primary winner after a significant portion of Craigslist's adult advertising business was diverted to other websites.  Former Craigslist detractors were compelled to shift their attention to Backpage, which had resisted efforts to regulate the website up until January 2017, when it finally shut down its adult section ahead of congressional hearings.  

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Plaintiff Backpage.com is the host of an online classified advertising platform that may be accessed at www.backpage.com. Backpage.com is the world's second largest online advertising service, and it hosts millions of ads from all over the world every month on its website. Backpage.com is the world's second largest online advertising service. The classified ads are organized into categories according to state and city, then by local region, occupation, community, trade, purchase-Sales, rent, real estate, musicians, employment, dating, adults, and services. The advertisements themselves are developed and submitted by users of Backpage.com. These users either pay a fee ranging from $5 to $10 to post an ad in the adult part, and they pay $1 to publish an ad in the dating sector; alternatively, they have the ability to post ads for free. Backpage.com users have the opportunity to pay an ad charge with a credit card, in addition to the other payment options that are available. See generally Dkt.  On the Backpage.com service, illegal content as well as illegal action is not allowed, either because of the Backpage.com Terms of Use or because of the service itself. A former. B. Only adults over the age of 18 are allowed to post in adult sections intended for that purpose, and they are not allowed to publish any information that could be considered sexually explicit. The ID does not permit "obscene or obscene and genital or images that feature obscene imagery, actual or simulated sexual activity or nudity," as the phrase reads. Id. ex., AC ("Posting Rules"). Users are warned that any post that exploits a minor in any way will be subject to criminal prosecution and will be reported to CyberTipline for law enforcement.  If a user on ID comes across an advertisement that does not adhere to these guidelines, that user has the option of sending a complaint about the advertisement to Backpage.com by clicking the link labeled "Report ad" that is located within the advertisement itself, which the user keeps. When the user does so, they are taken to a page where they can report an ad and select whether the ad has "inappropriate or unlawful content," "uploaded too much spam," or "wrong category." The website instructs readers to send an email to abuse@backpage.com if they believe that an advertisement "appears to contain photos of threats to a kid or child exploitation."