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Backpage.com was a website that offered classified advertisements and was launched in 2004 as a challenger to the dominant market share held by Craigslist by the alternative newspaper chain New Times Media/New Times Media (later known as Village Voice Media or VVM). Backpage, much like Craigslist, enables users to post advertisements in several categories, including automotive, personal, employment, rentals, and adult services, among others. In a short amount of time, it climbed to the position of second largest online classifieds site in the United States. As a result of pressure from state attorneys general and other critics who claimed that the "adult services" part enabled prostitution, Craigslist was compelled in 2010 to shut down its "adult services" section. Backpage emerged as the primary winner after a significant portion of Craigslist's adult advertising business was diverted to other websites. Former Craigslist detractors were compelled to shift their attention to Backpage, which had resisted efforts to regulate the website up until January 2017, when it finally shut down its adult section ahead of congressional hearings.
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